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More posts from Kevin White

case study

When BI tools fall short: why we built our own marketing dashboards

If you’ve ever had to wrangle a maze of marketing, sales, and BI tools—just to end up plugging it all into a spreadsheet—this article is for you. We’ll go over the three core dashboards and explain why we treat our analytics as a product rather than a static dashboard.

  • Ivana Ivanovic
    Ivana Ivanovic
  • Kevin White
    Kevin White
6 min read
interview

How Neo4j reduced churn by moving renewals out of Salesforce

The story behind how Mike Brophy (VP of Global Renewals at Neo4J) reduced churn by built a custom internal tool to manage renewals outside of Salesforce.

  • Kevin White
    Kevin White
7 min read
announcement

How Descript gives engineers more time to build for customer impact

The story behind how Andrew Mason (CEO and Founder of Descript) lifted the load off engineering teams building internal tools by moving to Retool.

  • Kevin White
    Kevin White
5 min read
announcement

Build a tool to upload files to S3

As a not-so-technical marketer, I dread asking engineers these types of questions. It’s not that I have a deep-seated fear of working with developers or anything like that. In my experience, most people are happy to help (at least for the first few times).

  • Kevin White
    Kevin White
5 min read
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