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Find the plan that works for you

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Standard users:Enabled users who built or edited an app or workflow during the billing cycle.

End users:Enabled users who did not build or edit an app or workflow during the billing cycle.
End users can be restricted from making edits via the permission controls available on our Business and Enterprise plans.

External users:Users that are not part of your organization. Get in touch to learn more about affordable custom external user pricing.

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Agents: Your AI workforce, on the clock

Pricing by model differs by the capability level of the model, similar to how wages differ based on the capability of workers and roles.

Discover Agents

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Start building on Retool for your clients

Discover the best way for agencies and freelancers to build custom apps for their clients and grow their businesses with Retool.

Learn how it works

Compare Features

Features

Free

Build for free

Team

Choose team

Business

Choose business

Enterprise

Book a demo
Users

Standard users

Free
Up to 100 monthly AI prompting credits
€9.00/month
Unlimited AI prompting credits for a limited time
€46.00/month
Unlimited AI prompting credits for a limited time

Custom

Get pricing

Unlimited AI prompting credits for a limited time

Cost per end user

Free
€5.00/month
€14.00/month

Cost per external user

0-50Free
51-250€7.33/month
251-500€5.41/month
Over 500€3.60/month

Bulk discounts
Per-use-case pricing available

User Limits

Up to 5

Web apps

Web apps

Unlimited

Unlimited

Unlimited

Unlimited

Authenticated, embedded apps

External applications

Modules

Up to 5

Up to 5

Unlimited

Unlimited

Custom React components

App themes

Branding

✓ Full white-labeling

Mobile apps

Mobile apps

Unlimited

Unlimited

Unlimited

Unlimited

App themes

Offline mode

Push notifications

White-label apps

Biometric authentication

Workflows

Workflows runs

500/month

5,000/month

Additional runs are available at $75 per 5,000 runs per month.

5,000/month

Additional runs are available at $75 per 5,000 runs per month.

CustomGet pricing

Descrip

Workflows steps

Unlimited

Unlimited

Unlimited

Unlimited

Schedule trigger

Webhook trigger

Custom error handling

Agents

Observability

Evaluations

Tuning

Access

Free Hours

Up to 20/month

Additional capacity is available in Team, Business, or Enterprise plans.

Up to 20/month

Additional capacity scales based on model capability.

Up to 20/month

Additional capacity scales based on model capability.

Up to 20/month

Additional capacity scales based on model capability.

Hourly Rates

Database

Rows and tables

Unlimited

Unlimited

Unlimited

Unlimited

Database editor UI

Connection strings

Environments & schema migrations

Staging & Production

Unlimited environments

Unlimited environments

Resources

Connect to all databases and APIs

Query library

Staging & production resources

Staging & Production

Unlimited

Unlimited

Resource environment permissions

Security & Support

Version release & history

Rich permission controls

Audit logs

Usage analytics

Source control

Custom SSO

Connect to analytics vendors

Environmental configuration variables

Flexible spaces

Versatile platform APIs

Limited access

Full access to all API scopes

Orchestrated governance

Account Resources and Support

Access to a technical advisor

Technical support

Access to professional services

How our pricing works

Built for developers

Every plan includes features devs love and the platform capabilities you need to connect data, build apps, create custom logic, and manage data storage.

Differentiated pricing

Build and share apps with everyone who needs them, in a cost-effective way, thanks to lower rates for end users.

Room to grow

Upgrade your plan as your business needs change to unlock additional capabilities for user management, scaling, and security.

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Trusted by developers, startups, and the Fortune 500

General questions about Retool

You can build web apps, mobile apps, AI-powered apps, and custom logic and automations in Retool. Retool’s platform makes it fast and easy to connect any datastore or API, build business software, and securely share what you've built with users—all in one place.

Developers are the most common builders in Retool. It usually takes a developer around 10 minutes to understand how Retool works, and another hour for it to feel natural.

But anyone who knows SQL can learn to build pretty quickly. (Many of Retool’s most active builders were once non-technical end users!)

If you need native performance and mobile-specific features, build a mobile app using Retool Mobile. These apps run natively on iOS and Android.

More about mobile apps

If you’re looking to build browser-based apps, build a web app. (Retool’s web apps only support mobile layouts.)

More about web apps

User types are based on user activity:

  • A standard user is a user that edited an app or workflow during the billing cycle.
  • An end user is a user that didn't edit an app or workflow during the billing cycle. You can restrict end users from making edits via the permission controls (available on Business and Enterprise plans).

More about billing and usage

All plans are available as either:

  • A cloud version (that means Retool hosts)
  • Self-hosted (that means you host).

To get other people to use your app, simply invite them to join your Retool organization.

If your organization has stringent data requirements, you can deploy Retool on-premises in your own VPC with the self-hosted plan. Set up via Docker and get up and running in about 15 minutes. Except for a license check that happens every six hours, Retool doesn't require any external data connectivity.

To get started, sign up for the plan that works for you or schedule a setup call.

Retool offers the levels of security, reliability, and access controls that the most regulated enterprises require, along with the flexibility, choice, and customization that developers need.

For more information, read Retool’s security documentation.

Yes, Retool has special offers for students, educators, and nonprofit organizations:

Discounts can be used towards either cloud-hosted or self-hosted plans.

Frequent questions about Agents

Agents are AI-powered digital workers that use large language models (LLMs) to complete tasks, make decisions, and automate workflows.

We price agents per hour to mirror how teams already value labor. This model is intuitive and transparent, scaling with real business value. Instead of worrying about tokens, runs, or usage tiers, you’re paying for productive time—just like with any employee.

To model how human workers are paid differently based on experience, specialization, or productivity. We offer a constantly updated range of models with different capabilities—from efficient for simple tasks to more sophisticated for complex reasoning and execution. You choose what matches the job and pay accordingly.

Agents excel at automating labor-intensive, repetitive tasks, including:

  • Customer support ticket triage
  • Data analysis and report generation
  • Sales follow-up and outreach
  • Cybersecurity alert handling
  • Research and data compilation
  • Multi-step workflow orchestration

The speed, 24/7 availability, and cost efficiency of agents benefit these use cases.


Runtime is measured as wall-clock time, from when an agent starts working on a task to when it finishes.

Including:

  • Executing steps
  • Waiting on APIs or tool responses
  • Model invocation and response processing

Excluding:

  • Idle time, like waiting for human input

Start with the free allocation. Usage dashboards and analytics are available to understand your hourly consumption and peak needs. We recommend a six-week usage review to estimate future needs and choose the right paid allocation.

Yes.

  • Using models provided through Retool: LLM costs are included in your hourly rate
  • Using customer-managed keys: You pay your model provider directly for LLM usage

Each Retool surface is priced to match its value:

  • Apps → per seat
  • Workflows → per run
  • Agents → per hour

When you use up your free Agent hours, Agent execution will pause. You’ll be prompted to upgrade to a paid plan to continue using Agents without interruption.