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Competitive Product Marketing Manager

Team

Product Marketing

Location

San Francisco, United States

Apply on Gem
ABOUT RETOOL
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re on a mission to bring good software to everyone. We’re building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!

WHY WE'RE LOOKING FOR YOU:

We’re hiring a Product Marketing Manager to own Retool’s competitive strategy, intelligence, and enablement end-to-end. The software world isn’t slowing down—AI, new builders, and shifting markets are rewriting the playbook. You’ll decide which competitors really matter, dig into their products and positioning, and translate what you learn into clear, actionable plays for our product, marketing, and sales teams. You’ll build Retool’s competitive intelligence program from the ground up—defining focus areas, running analyses, and creating the single source of truth for how we win across markets.
You’ll be part of Retool’s Core & Platform Product Marketing team, which partners closely with Product, Engineering, and Design to shape what we build and how we bring it to market. Competitive intelligence will be your craft, but you’ll also play a key role in the broader work of launching and positioning products, sharpening our platform story, and helping Retool define a new era of app development.
We’re looking for someone who’s equal parts strategist and detective: technical enough to get hands-on with Retool and our competitors, curious enough to go find the truth for themselves, and sharp enough to turn insight into impact. If you love building structure out of ambiguity, spotting patterns others miss, and helping a company play to its strengths, this is your arena.

WHAT YOU'LL DO:

  • Build and run Retool’s competitive intelligence program, identifying priority competitors, setting focus areas, and maintaining the single source of truth for how we win
  • Analyze competitor products, positioning, and go-to-market strategies to uncover differentiators and inform our product and marketing decisions
  • Translate findings into clear, actionable insights for Product, Marketing, and Sales, helping teams make informed, confident choices
  • Develop and maintain enablement materials (battlecards, win/loss insights, competitor profiles) that are accurate, useful, and widely adopted across the field
  • Partner with Product and Core & Platform PMM peers to integrate competitive learnings into roadmaps, messaging, and launch strategies

THE SKILLSET YOU'LL BRING:

  • Experience in product marketing, competitive intelligence, or market research, ideally at a B2B SaaS company where the product had real technical depth
  • A builder’s mindset paired with intellectual curiosity. You learn by doing, experiment to understand, and form conviction through firsthand exploration
  • The technical confidence to dive into products directly (ours and others) to see how they actually work and where the real differences lie
  • The ability to turn broad, messy research into a clear story: pulling threads from community conversations, customer calls, product testing, and data to help others see the bigger picture
  • A collaborative working style. You’re the person teams trust for clarity, context, and honest perspective
  • A bias towards practicality and action. You care less about polish and more about whether what you’ve built actually helps people make better decisions
  • Familiarity with competitive intelligence tools, methodologies, and ethical research practices

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.