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Growth Marketing Manager
Team
Marketing
Location
San Francisco, CA
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
WHY WE’RE LOOKING FOR YOU:
Retool has strong product-led and sales-led motions and we’re looking for someone who’s excited to roll up their sleeves and optimize for how users move through our paid and web experience. From traffic to signups, and from signups to demos, you’ll focus on implementing and running growth best practices, testing new ideas, and improving conversion across key pages and flows. This is a hands-on role for someone who loves experimenting, analyzing, and iterating to make an impact and drive meaningful growth.
ABOUT THE ROLE:
We’re looking for a data-driven, creative problem solver to help level up the user journey across Retool’s paid marketing and web experience. As our Growth Marketing Manager, you’ll dig into the data, uncover what’s working (and what’s not), and use those insights to shape our growth strategy and testing roadmap. You’ll spot opportunities where we can tighten up our funnel, then partner with Product Marketing, Design, Analytics, Web, and Demand Gen to build and ship new web experiences that convert better and tell a more consistent story across every touchpoint.
WHAT YOU'LL DO:
- Identify and improve key conversion points: Diagnose and optimize underperforming areas of major website flows to increase conversion rates
- Design and operationalize a testing framework: Build a scalable, goal-oriented experimentation program that helps us learn quickly and improve continuously
- Manage performance marketing campaigns: Plan, execute, and optimize paid acquisition programs across channels such as LinkedIn and other digital platforms to drive qualified traffic and pipeline growth
- Collaborate cross-functionally: Partner with product marketing, design, analytics, and lifecycle teams to ensure tests reflect the broader customer journey and deliver cohesive, cross-channel experiences
- Analyze and interpret data: Use analytics and experimentation insights to understand what’s working, what’s not, and where to focus next
- Communicate insights and outcomes: Regularly share findings and performance updates with marketing and cross-functional partners to drive alignment and learning
- Strengthen our growth infrastructure: Contribute to the evolution of our data, tools, and systems that power experimentation and growth decision-making
THE SKILLSET YOU'LL BRING:
You’re passionate about experimentation, data, and understanding user behavior. You think like a scientist, from forming hypotheses, running structured tests, and communicating clear insights. You’re equally comfortable diving into analytics as you are collaborating across teams to translate insights into real-world impact. You’re motivated by measurable results and thrive in a culture of learning and iteration. In addition you bring:
- 5+ years of marketing experience in SaaS, with a proven track record of driving measurable growth
- 3+ years of B2B experience in growth marketing or growth product roles. Ideally focused on experimentation, optimization, or funnel performance
- Hands-on experience managing performance marketing programs, including channels like LinkedIn Ads and account-based marketing (ABM) tools, to drive qualified pipeline and optimize spend efficiency
- Deep expertise in website optimization and A/B testing, with a strong grasp of how to turn insights into impactful user experiences
- Experience engaging technical or developer audiences (or familiarity with developer-focused products) is a strong plus
- Comfort working with CRM and marketing automation tools such as Salesforce and HubSpot (or similar platforms)
- Hands-on experience with web testing and experimentation tools, and the ability to design and interpret meaningful tests
- Analytical and data-driven mindset. Skilled at uncovering insights, identifying patterns, and translating findings into action
- Curious and self-sufficient learner, with a “teach yourself to fish” approach to exploring data, trends, and new growth opportunities
For candidates based in San Francisco, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.